In 2023, the baking industry will be "unable to do it"?

In 2023, the baking industry will be "unable to do it"?

The baking industry really can't do it anymore, it can't do it anymore, let's go home and close the business!

After watching the 2023 Shanghai Bakery Exhibition, I really feel that I can't do it anymore!

Number one, bakers stop doing it. This year, large-scale pre-baked products have come. In the past, there was only a wife cake and an egg tart, and at most there was an ox tongue cake. This year, from the mousse, from our durian mille-feuille, to our Basque, all of them are pre-made products, including bagels. This year, I thought it was a bit technically difficult. Now that I buy them, I don’t need to bake them again. What is the next step for bakers to unpack and sell directly?

Second, the baker should stop doing it. This year it’s all chocolate inserts, as long as you can wipe the face, no, as long as you can surround the edges, you don’t need to wipe it very well. If you surround the edges and insert the chocolate inserts on top, when you’re done, what else do you need a decorator to do? ?

Third, the team. Through the Bakery Exhibition, you can see the brands that come here. They are all major chain brands. Which one is not a team of more than a dozen people? If you are just fighting alone, how can you play? ···

The more and more "thoughtful" service of raw material manufacturers is the inevitable result of the development of the baking market. Why is there a large-scale baking pre-products in this year's baking exhibition?

In terms of policy, on February 13, 2023, the prefabricated vegetable industry, which is blowing up the wind, ushered in a milestone node-it was written into the Central No. 1 document for the first time. This means that the outbreak of the prepared vegetable market is the result of market selection and the development of the national food industry.

In terms of raw material suppliers, it can improve the benefits of manufacturers and mass production.

In terms of bakery shops, costs can be reduced (especially since live broadcasts are being done this year), and bosses need to spend more energy and time on store brand maintenance and marketing.

Doing this will really cut off the baker's job, what should I do?

Instead of being replaced by anxiety, it is better to learn to control

If you can't beat it, just join. When the wave of new technology is not reversible by you and me, you must become the first batch of people in the baking industry to learn new technology. The baking industry needs more creative talents. Application R&D personnel are not only the masters who make bread, but will become the brains that drive all equipment and process technologies in the future. The premise of all this is that they have accumulated and mastered a solid bread-making foundation.

"Many things in the technology chain can be replaced by machinery, but many key nodes still rely on "people". For example, the judgment of mixing status, the control of fermentation degree, the quality adjustment of dough and the running-in of baking links all need to rely on people. Experience. Don’t think that with frozen dough and prefabricated products, you can control the stability of the product and be comparable to experienced bakers. This requires long-term practice over time in order to grasp the proportions of each procedure.

The fast-expanding bakery brand has greatly simplified the work of front-end store production staff, and at the same time raised a common question for the brand: how to retain consumers who like the new and dislike the old?

The cookie-cutter bakery products are gradually losing their appeal, which is both an advantage and a weakness of pre-baked products. In the long run, more high-end "customized" bakery products are definitely sought after. Those bakeries that can create personalized IP and private customization will definitely not be eliminated. This requires product research and development by professional bakers to produce differentiated products to achieve success.

Understand the different needs of customers and help customers solve more expensive problems. Carry out one-on-one targeted sales according to preferences, bringing high-quality service experience. High-end, in addition to being able to find more expensive problems, must also have the strength to match.

Written at the end: Although the continuous evolution of the market makes life more convenient, it will also lose some human touch. For bakers who have been in the business for decades, bread is alive. Instead of worrying about whether technology will replace us, it is better to use the heart that loves baking to connect the "two-way travel" of technological life. At the same time, in the face of any competitor, it is more important for bakers to keep learning than defeating him.