Bakery trending in 2023

5 Baking Trends to Watch in 2023

Sneak Peek | 5 Baking Trends to Watch in 2023

Consumer behavior and choices can greatly affect the market and bring many variables to the bakery industry that have to be considered, which makes it necessary for professionals to understand, track and pay attention to the continuous transformation of consumer habits. 2023 is coming, what changes have taken place in the bakery consumption market in the past year? As practitioners, we must keep a close eye on the ever-evolving trends in the global baking industry, adapting our offerings to the current era. Today, let's sort out the upcoming baking trends in 2023.

1)Ingredients: Pay more attention to the original taste

who did it Where do the ingredients come from? More and more consumers are defining roastery and authenticity as an important aspect of their shopping experience – they want to know the story behind every item they buy, while looking for rich flavors and authentic tastes. Tasting every bite of a gourmet cuisine seeks to find an extraordinary harmony, a perfect balance between the elements, accentuating the most precious sensual notes.

2)More focus on functional properties of baked goods

Health is becoming a social issue, especially the younger generation is very concerned. Therefore, it is becoming increasingly important to design foods that meet this basic need. Factors people consider when choosing baked goods include: Will it boost the immune system, help with sleep, and make hair shiny and shiny? Under such a trend, bakers should pay attention to products that are beneficial to health or enjoy the health halo of certain ingredients, and mix these ingredients together to develop foods with excellent sensory properties and great nutritional value.

3)Newstalgia New + Nostalgic

"Newstalgia refers to the creation of new products driven by classic flavors, reflecting people's desire for a fusion of new sensations and nostalgia. In 2023, in addition to choosing foods that enhance nostalgic memories, consumers will actively seek food that incorporates other cultures. New flavors of food, the pursuit of the collision of nostalgia and new feelings, in this respect, the old is new again! Customers like to integrate different cultures, and now more than ever, they like to discover new tasting experiences and enjoy a real sensory experience Brigade, in a study showed that consumers tend to choose to rank "familiar flavors" first, followed by traditional and nostalgic flavors. Therefore, products that provide familiar comfort as well as new flavors, new concepts, and excitement will Welcome to spring.

4)Pay more attention to the quality of life within the scope of ability

The ever-changing economic environment, high energy costs, and rising commodity prices in the past year have increased people's uncertainty about future prospects. Therefore, people will prioritize cost-effective consumption and protect their health and well-being. While today's shoppers are increasingly exploring money-saving strategies, they still want new experiences, with baked goods, pastries and single-serve desserts representing ways to enhance quality of life. Consumers are still open to pampering and making ordinary moments special (affordable). So bakers need to strike a balance between considering cost and meeting consumer expectations.

5)A combination of herbs, flowers and bakery

You've probably found plenty of herbal ingredients in your cake and ice cream recipes, but in a press release to Tasting Table, Pinterest predicts that herbal, botanical pharmacy aesthetics will be a big baking trend in 2023. This is based on a high uptrend in searches on the site for terms like "daisy cake".

Edible dried herbs and flower petals, including sage, elderflower, chamomile, ginger, rosehip and more, have become excellent baking ingredients for some people's kitchen experiments. With these popular ingredients, bakers can explore combining them with baking to impress everyone with amazing floral and herbal inspired breads\desserts.